Wendy w moe is the associate dean of masters programs she is an expert in online marketing and social media and is the author of social media intelligence professor moes research has appeared in numerous leading journals moe wendy w and david schweidel 2014 digital and internet marketing history of marketing science . Wendy w moe david a schweidel online isbn 9781139381338 is the first book to combine meaningful analytical depth as well as practical forward looking advice to the area of social media intelligence moe and schweidel do a great job of blending their well respected academic insights with cutting edge business decisions in order to bring . Wendy w moe is an associate professor of marketing and director of the ms in marketing analytics at the robert h smith school of business university of maryland she is a recognized expert in online marketing and social media and has been on the faculty at the university of maryland since 2004. About the book social media intelligence was published in february 2014 by cambridge university press written by dr wendy moe of the university of maryland college park and dr david schweidel of emory university social media intelligence addresses how in the world of facebook twitter and yelp water cooler conversations with co workers and backyard small talk with neighbors have . David a schweidel dschweidelemoryedu social media intelligence by wendy w moe and david a schweidel cambridge university press coming fall 2013 4 what social media intelligence vs social media noise o account for differences in social media sentiment across
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